FAM Buys Yoga Brand


FAM Brands has acquired the activewear brand Zobha, which was previously owned by Kellwood.

Focused primarily on yoga-inspired activewear, Zobha also features a range of casualwear offerings.

Zobha joins FAM’s original brands Marika and Balance Collection as well as other recent acquisitions Teháma, Peace and Pearls, Bally Total Fitness and La Vie Jet Setter.