Actress, director and producer Eva Longoria is partnering with Sunrise Brands to create an eponymous fashion label, set for launch in fall 2016.
The deal was brokered by Creative Artists Agency’s global brands and licensing group.
The initial collection will debut with apparel including dresses, workwear and casual sportswear. It will follow with footwear, handbags and fashion accessories. Retail partners will be announced at the label’s launch.
The Eva Longoria fashion brand will also be further supported with a dedicated e-commerce platform, powered by Sunrise Brands’ digital division.
"I have wanted to design my own collection for a long time and it is a real privilege to partner with Sunrise Brands who brings their expert experience in the apparel world,” says Longoria. “I am excited to design a collection that will offer women versatility while evoking confidence, comfort, and a sense of glamour."
“Eva Longoria represents high-end inspirational fashion with universal appeal,” says Gerard Guez, chairman and founder, Sunrise Brands. “Her ability to create brands is evident in the various licenses and businesses that she has been a part of. As a company, Sunrise Brands seeks to partner with talented individuals who bring a unique voice with a strong digital and social presence. In collaboration with Creative Artists Agency’s Global Brands & Licensing Group, we have found a perfect fit with Eva. We see unlimited potential for Eva in the fashion space.”