The Emoji Company is collaborating with IMPS to launch Smurfs-branded products across various verticals.
Individual capsule collections will be available in all categories including apparel, accessories, footwear, electronics, drinkware, fan merchandise, home goods and stationery beginning spring 2020.
"We are thrilled about this brand collaboration," says Marco Hüsges, chief executive officer and founder, The Emoji Company. "The Smurfs have a 60-year history and are beloved by kids all around the world, and so are Emoji brand icons. Our two highly popular and iconic brands have teamed up, and the result is a creative and emotional partnership with the mission to make consumers happy all around the world."
The Smurfs partnerships follow Emoji's recent collaboration with Hershey's for a line of chocolate bars.