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‘Elmer’ Apparel Range Heads to Japan

‘Elmer’ Apparel Range Heads to Japan

“Elmer the Patchwork Elephant” inspires Graniph to create a new line of apparel in Japan.

Graniph has launched a limited-edition apparel range inspired by the popular picture book series Elmer the Patchwork Elephant.

Brokered by Japanese agent Tuttle Mori, the deal will see Elmer artwork appear on apparel that has been developed by Graniph’s design team. Items in the capsule will be available in Graniph’s 120 stores across Japan. The Elmer-inspired t-shirts will also be displayed in feature windows and activations alongside character wall art and books in each store.

To learn more about the Elmer the Patchwork Elephant brand, consider attending an exclusive Q&A and book-signing with author David McKee at the Brand Licensing Europe activation, “Beyond the Book.”

Visit the BLE 2019 website to register and attend the event.

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