Activewear brand’s first collaboration will be available in eight countries beginning this month.
Fabletics, an activewear brand co-founded by Kate Hudson, and Demi Lovato have joined forces to create the brand’s first-ever apparel collaboration.
The new Demi Lovato for Fabletics limited edition capsule collection will initially launch with an assortment of tops and leggings, followed by a full performance collection August. It will also support the brand’s ongoing partnership with the United Nations Foundation’s Girl Up campaign, which is a “by girls, for girls” movement that empowers girsl to become a force for change for girls everywhere.
"When we first met, I remember being so impressed by how intelligent, accomplished and confident Demi was, even at such a young age,” says Hudson. “I loved her spirit, her honesty and how she was open to showing vulnerability, because that shows so much strength. She naturally came to mind as I was thinking about creating our first collaboration for Fabletics. Demi embodies so many elements of the Fabletics brand in such a unique way; she's a definitive voice for female empowerment and body positivity–especially for the younger generation–which is something we believe in very strongly at Fabletics.”
The Demi Lovato for Fabletics capsule collection will launch this month and will be available in 21 Fabletics stores across the U.S. and online at Fabletics.com. It will also be sold across eight countries.