Cowabunga, Dude! Band of Boys Debuts ‘TMNT’ Apparel
Haven has brought together fashion label Band of Boys and Nickelodeon for a fashion collaboration for “Teenage Mutant Ninja Turtles” in New Zealand.
The “TMNT” collection consists of tees, shorts, socks, underwear, hats and a backpack. Items were designed in partnership with New York artist Matthew Langille. The street artist created custom illustrations of the franchise logos and characters exclusive to the apparel.
“‘TMNT’ and Band of Boys make a perfect combination for collaboration,” says Yvonne King, director, Haven Licensing. “Both brands encourage kids to embrace their individuality while recognizing the importance of being part of a team. We’re so pleased with the creativity Band of Boys brought to the ‘TMNT’ brand, further elevating the range to something truly unique and special.”
The deal with Band of Boys follows a recent “TMNT” licensing agreement with Candyrific, which saw the Turtles inspire a collection of candy and toys.