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Counterfeiting Inspires Pepsi x Alexander Wang Collab

Counterfeiting Inspires Pepsi x Alexander Wang Collab

Fashion designer Alexander Wang has collaborated with PepsiCo for a limited-edition line of drink cans and bottles in China.

Wang announced the collaboration via Instagram in an informercial-style parody.

The graphics are inspired by and play off of the global counterfeiting market. For example, Wang’s name is spelled with a backward ‘N,’ and the Pepsi logo is upside down. The collaboration bottle and cans are available now via Chinese e-mall Taobao.

TAGS: Apparel Corporate Brands Food & Beverage Global News Asia Pepsi Alexander Wang
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