License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Cotton On Gets Sweet on Chupa Chups

Cotton On Gets Sweet on Chupa Chups

GLOBAL- Perfetti Van Melle has teamed up with fashion group Cotton On to develop a collection of Chupa Chups lifestyle products for kids in 16 countries across the world.

New kids’ apparel collection will include innovative scratch-and-smell features.

GLOBAL- Perfetti Van Melle has teamed up with fashion group Cotton On to develop a collection of Chupa Chups lifestyle products for kids in 16 countries across the world.

Launching in August in Australia, New Zealand, the U.S., South Africa and other countries, the apparel collection brings the confectionery brand to life with brand imagery and scratch-and-smell effects.

“Chupa Chups and their huge variety of delicious flavors create a sense of nostalgia, which we know our customer will love,” says Pia Baffi, Brand Product Manager, Cotton On Kids. “We’re excited to partner with Chupa Chups to help launch our fun and playful scratch-and-smell range this August.” 

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish