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Chupa Chups Get Sweet with Japanese Retailer G.U.

Perfetti Van Melle has licensed its Chupa Chups brand to Japanese retailer G.U. for a line of pop and vintage t-shirts for girls.

The G.U. line will feature a collection of six different designs inspired by the brand’s heritage and flavors. Items from the partnership will be available in G.U. stores across Asia.

PVM recently licensed the Chupa Chups brand for a variety of fashion collaborations. Urban Outfitters, Pimkie and Primark have previously leveraged the candy’s logo for various apparel pieces.

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