Womenswear brand Chinti & Parker has launched a 29-piece “Peanuts” collection in collaboration with Peanuts Worldwide.
Celebrating Charles M. Shultz’s original comic strip, the collection includes cashmere and wool knits, track pants and t-shirts featuring Snoopy and the rest of the Peanuts gang.
WildBrain CPLG brokered the deal on behalf of Peanuts Worldwide.
“Chinti & Parker are recognized for their quality and ability to inject fun into women’s wardrobes, making them the ideal collaborator for ‘Peanuts,’” says John Taylor, managing director, WildBrain CPLG, U.K. & France. “They have created a fantastic premium collection which embraces the Peanuts characters’ sense of fun and laid-back style, perfect for fans and consumers everywhere.”
The partnership comes as Peanuts prepares to celebrate its 70th anniversary in 2020. Previous agreements made ahead of the milestone include an accessories deal with Mi-Pac.