Cherokee Taps New Everyday CA Partner
Wide-ranging deal will bring the brand to global markets.
Cherokee Global Brands plans to grow the international presence of its Everyday California brand in a new deal with 5 Horizons Group for a wide assortment of apparel and accessories.
5 Horizons is developing a large range of Everyday California products including backpacks, bags, luggage, cold and warm weather accessories and select apparel products for adults and kids.
The line will launch in the U.S., Canada, Mexico and select countries in South and Central America, Europe, the Middle East and Africa in spring 2016 at specialty and department store retailers, as well as resorts.
"As we pursue partnerships with consumer products companies that align with our core values of vision, agility and scale, 5 Horizons stands out as a best-in-class choice," says Henry Stupp, chief executive officer, Cherokee Global Brands. "The company has an excellent reputation for creating innovative products and compelling assortments while providing its retail partners with significant gross margin opportunities. Leveraging their design, sourcing and distribution capabilities will be key to expanding global awareness for the Everyday California brand."