New partnerships with Tharanco and Interbrand will expand both brands beyond footwear.
NORTH AMERICA- Cherokee Global Brands has finalized a slate of new licensing agreements for its Hi-Tec and 50 Peaks brands in several key growth categories.
The Tharanco Group will develop men’s and women’s apparel for both brands, while Interbrand is planning accessories for Hi-Tec and 50 Peaks including socks, gloves and hats
The new collections will be available in department stores and specialty and outdoor retailers throughout North America beginning early 2018.
“As part of our strategic post-acquisition plan for Hi-Tec, we are partnering with industry-leading footwear, apparel and accessories specialists to ensure that the full potential of our Hi-Tec portfolio is realized,” says Henry Stupp, CEO, Cherokee Global Brands. “We have completed this important initial phase in just over six months through our agreements with Carolina Footwear, Tharanco and Interbrand. These deeply-connected, retail-savvy partners will allow us to quickly scale our newest outdoor and active lifestyle brands across multiple channels and categories.”