The brand’s debut will be complemented with a comprehensive marketing campaign.
Cherokee Global Brands, in partnership with Ahold Czech Republic, has launched a range of Cherokee-branded products in 80 locations of Ahold’s hypermarket retail chain Albert.
The launch comes after the two companies partnered in April.
A variety of lifestyle categories were introduced at the retailer including men’s, women’s and children’s apparel, essentials, footwear and accessories.
“We are elated to build upon Cherokee’s strong consumer brand awareness in the Czech Republic through our partnership with Ahold,” says Henry Stupp, chief executive officer, Cherokee. “We will be working closely with the Ahold team to develop and market a broad assortment of Cherokee-branded apparel, accessories and additional categories that will resonate with Albert Stores’ loyal customers.”
Cherokee’s debut at Albert Stores also includes a family lifestyle and back-to-school marketing campaign that promotes Cherokee’s American heritage. Cherokee will support the program with social and digital consumer outreach, promotional activities and a custom in-store shopping experience.
“We are very pleased to introduce Cherokee apparel and accessories for the entire family in our Albert stores,” says Milan Hladil, commercial director, Ahold Czech Republic. “The brand is a great fit for our customers and Cherokee Global Brands’ 360-degree platform brings great design, merchandising and implementation support to Albert stores. We are very pleased with the debut and look forward to expanding the Cherokee brand throughout the Czech Republic through our partnership.”