Cherokee Grows Hi-Tec, Magnum
Carolina Footwear and the Batra Group are on board to help strengthen and diversify the distribution of Cherokee’s new brands.
Cherokee Global Brands has signed two new licensees–Carolina Footwear and the Batra Group–to further expand its newly acquired Hi-Tec and Magnum brands.
First, Carolina Footwear has been granted the rights to manufacture and sell Hi-Tec- and Magnum-branded footwear for men, women and kids, as well as additional products in the adult outdoor and active footwear categories. The branded footwear will be available at better specialty, sporting goods, department, mid-tier and general merchandise retailers throughout the U.S. and Canada.
Meanwhile, the Batra Group will manufacture and distribute an assortment of branded footwear in the U.K., Ireland, Benelux, Germany, Austria, Switzerland, France and Scandinavia. The company will also create and sell apparel and accessories throughout select regions of Central and Eastern Europe, Scandinavia, the Middle East and the U.K.
“As we explored partnerships to ensure continuity and strengthen and diversify the distribution channels for our newly acquired Hi-Tec and Magnum brands, Carolina Footwear and the Batra Group immediately stood out as best-in-class partners,” says Howard Siegel, president and chief operating officer, Cherokee Global Brands. “Both have excellent reputations for creating compelling assortments of innovative products and both have years of experience scaling high-growth, high-equity brands.”
Cherokee Global Brands acquired the Hi-Tec and Magnum brands last month.