Cherokee Debuts ále Swimwear

Supermodel Alessandra Ambrosia and swimwear company The Lunada Bay, in partnership with Cherokee Global Brands and IP management company Silver Sunrise, have unveiled the new ále by Alessandra swimwear collection.

The collection includes 75 different styles including one piece and two-piece separates as well as cover-ups.

“Over the past few months, Lunada Bay has collaborated closely with Alessandra, and through her unique vision and input, we have created a beautiful collection of swim and beachwear. The collection, inspired by Alessandra’s Brazil bohemia-meets-Malibu chic lifestyle is truly special," says Susan Crank, chief executive officer, Lunada Bay. 

ále by Alessandra swimwear will be available at exclusive boutiques and select upscale retailers in the U.S. beginning in October.