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Brand Machine, Lagardère Launch ELLE Kids’ Apparel

Lagardère Active Enterprises has partnered with Brand Machine Group for a line of children’s clothing inspired by the ELLE brand.

Brand Machine’s ELLE kidswear collection will be launched throughout Europe at various retail and independent partners. Products in the line will be for children ages 0 to 16 years old. Three60brands brokered the partnership.

“Both [Brand Machine Group] and ELLE share a passion for fashion. The opportunity to work with them is an exciting one, and we look forward to it,” says Camille Thelu, vice president and managing director, LAE EMEA and India.“I’m hopeful that our alliance will be mutually benefiting and successful in expanding the ELLE kidswear collection in Europe.”

ELLE’s license has previously been leveraged for products in the menswear, bath and homegoods verticals.

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