Bono Focuses on Eyewear
New partnership with Revo will raise money for charity.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new capsule collection of sunglasses created in collaboration with U2 lead singer and activist Bono.
The new Bono Vision Over Visibility collection is part of the Buy Vision, Give Sight campaign to prevent vision impairment and blindness in more than 5 million people by 2020. Revo will donate $10 from the sale of every pair of sunglasses–including the Bono collection–up to a total of $10 million to the Brien Holden Vision Institute, which provides eye care to those who cannot access or afford it.
“This is personal for me. I’ve been dealing with glaucoma for 20 years,” says Bono. “The Brien Holden Vision Institute is leading the fight to end the kind of blindness and vision problems that can be prevented or cured. They now have an ally in Revo and me.”
Bono's Vision Over Visibility collection features five frame styles inspired by Bono and are available now at Revo.com as well as specialty, optical and sporting goods stores around the world.
“Revo’s pioneering lens technology has always put eye health as a central focus, and Bono’s new collection is no exception," says Yehuda Shmidman, chief executive officer, Sequential Brands Group. "Our partnership with Bono and the Brien Holden Vision Institute supercharges our efforts and will help reach more people, in more places, much faster.”