Body Glove Outfits New Demographic

Body Glove International has teamed up with Plangea to create a new line of pet products featuring the water sports and outdoor brand.

“Combining Body Glove’s worldwide brand recognition and reputation for quality with Plangea’s product and market expertise in the pet industry is a perfect match,” says John Westgarth, president and chief executive officer, Plangea. “The global pet market has seen continued growth year over year and offers tremendous potential for the Body Glove brand. We are launching a full line of pet products including pet floatation devices, leashes, bowls, carriers, apparel and toys. Many products utilize neoprene–Body Glove’s signature material–in their design.”

An initial product line for four-legged sports enthusiasts is already available on Amazon and specialty stores in the U.S. with distribution at later pet retail chains planned for 2014.