BMW Drives into Eyewear Category


Aspex Eyewear has unveiled its new line of BMW-branded eyewear, which includes 12 optical styles and 12 sunwear models.

Each frame in the collection, which is the first eyewear licensing agreement for the BMW Group, features the BMW logo engraved on the end of the temple tips.

BMW eyewear will be available in North America, Central America, South America and the Caribbean.