The licensee’s new Hoth range will showcase details from both the rebel and imperial sides of the classic movie franchise.
In honor of Star Wars Day, which is celebrated annually on May 4, Bioworld has developed a new merchandise collection inspired by Han Solo’s adventures on the ice planet Hoth.
The new line will feature a variety of backpacks, handbags, headwear, wallets and small accessories, which will embody unique aspects from the franchise’s characters. The collection will also highlight other details from The Empire Strikes Back, such as color schemes of the AT-AT walkers, the imperial pilots and the rebels.
“It was the perfect opportunity for Bioworld to translate a great brand story onto the products core fans can get behind,” says Jason Mayes, marketing operations manager, Bioworld. “It continues to showcase our ability to marry fandom and product innovation.”
Bioworld’s Hoth collection will launch this July at San Diego Comic Con, followed by a full rollout in fall 2017.