Benrus Plans Back-to-School Line



A.D. Sutton will create a range of bags for the American watch and lifestyle brand.

NORTH AMERICA–Lyft Brands Group has tapped A.D. Sutton to produce a variety of backpacks for the American accessories brand Benrus.

Under the terms of the agreement, A.D. Sutton will develop and distribute the newly designed bags. Furthermore, Benrus will expand its current distribution network for the 2018 back-to-school season. The brand’s current bag collection will also extend into new North American retailers and will continue to be available online at Benrus.com.

Lyft Brands recently acquired the Benrus brand with the goal of restructuring the brand in the U.S. by offering signature pieces and an updated look to the historic brand.