Benetton to Feature Santoro’s Mirabelle


Santoro London has signed a new deal with United Colors of Benetton’s Undercolors brand for a range of nightwear, underwear, swimwear and accessories featuring its Mirabelle art brand.

The deal mirrors the collaboration currently in place between Undercolors and Santoro’s Gorjuss brand. As with the Gorjuss partnership, Undercolors will feature a selection of Santoro's gift and stationery lines to complement their Mirabelle program.

The Mirabelle Undercolors collection will launch in spring 2014.

"We are thrilled to continue developing our strong relationship with Undercolors of Benetton on Mirabelle, following the wonderful commercial success of Santoro’s Gorjuss collection,” says Meera Santoro, creative and licensing director, Santoro. “Their confidence in the future potential of the Mirabelle collection is supported by their extensive plans for in-store advertising materials.”