Armani to Pitch Apartments on Madison Ave.

The Armani Group has paired with New York commercial property owner SL Green to redevelop the Giorgio Armani boutique at 760 Madison Avenue in New York City.

The newly revamped 97,000-square-foot building will house a new flagship Giorgio Armani retail boutique and 19 luxury residences designed by Armani himself.

The designer will develop the concepts for the residential interiors and will live in the building.

New York architecture firm CookFox will serve as project's architect.

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