Aoki Remixes FUL Bag Line
FUL, the travel bag and gear brand founded by Justin Timberlake and inspired by musicians, will be launching an original collaboration with DJ/producer Steve Aoki this summer.
The collection, called FUL-Aoki, will be available in select stores across the U.S., as well as some items available exclusively on the FUL website.
The new collection embodies Aoki’s individual, forward-looking fashion perspective and creativity, featuring a variety of pieces inspired by streetwear and travel necessities.
Prices range from $79.99 to $119.99 for backpacks and $39.99 for waist packs, and products will be available at high-end sneaker stores in North America in August.
In addition to the street collection, there will be a limited-edition backpack and carry-on set personally designed by Aoki, based on his travel and performance needs. The set has enough storage for three laptops, headphones, connectivity and leaves enough room for his Dim Mak Collection apparel. The set will retail for $400, sold exclusively online.
“This collab with FUL is an exciting venture for me since their products are inspired by musicians and they are innovators in the travel space,” says Aoki. "I spend almost all of my time traveling the world, so I understand the need for functionality but wanting to look fashion forward while doing so. My bag collection includes sleek designs that are versatile, with my signature Aoki logos, and three-color variations–silver, black and bronze–giving a futuristic feel.”
“We’re so excited about our FUL-Aoki product launch,” says Sam Hafif, chief executive officer, FUL. “Steve has incredible vision, and travel is such a big part of his life. No one I know travels as extensively as he does, so his vision for the product and how it should function comes from a unique personal experience.”