Authentic Brands Group teams with Global Brands Group to bring the lifestyle label to Asia.
Ski and sportswear brand Spyder has launched in South Korea through a long-term global agreement between the brand's owner, Authentic Brands Group, and Global Brands Group.
“We are excited to be working with Global Brands to bring Spyder to South Korea, one of the world’s most fashion-forward and trendsetting markets,” says Jamie Salter, chairman and chief executive officer, Authentic Brands Group. “Spyder is highly regarded, and we are confident that the brand will flourish in the country.”
An all-new Spyder product line is now available across the country in freestanding stores and shop-in-shops, with 25 Spyder stores set to be opened by the end of 2015. Among the retailers featuring Spyder shops are Galleria Department Store, Hyundai Department Store, Lotte Department Store and AK Department Store.
Both the men’s and women’s collections draw from the core DNA of the Spyder brand, fusing elements of performance and fashion.
"We see tremendous equity in the Spyder brand and its ability to translate across key markets in Asia," says Bruce Rockowitz, chief executive officer and vice chairman, Global Brands Group. "We look forward to replicating the success we have achieved in other markets to South Korea, through the roll out of a number of exciting brand and category extensions."