Authentic Brands Group has tapped e-commerce solution provider Onestop Internet to expand the scope of the e-commerce services for the Juicy Couture lifestyle brand.
Together the partners aim to make JuicyCouture.com a dynamic, state-of-the-art channel to deliver the Juicy Couture experience to customers around the globe.
Onestop Internet plans to refresh the website's merchandising and create an upgraded user experience to boost online sales worldwide.
The partnership also includes full-scale warehousing and distribution, customer service, end-to-end product imaging and cross-channel performance marketing services that will help to streamline operations across Juicy Couture’s online, mobile and bricks-and-mortar businesses.
“We are excited to work with Onestop to provide expanded e-commerce service to both our partners and Juicy Couture customers,” says Nick Woodhouse, president and chief marketing officer, ABG. “E-commerce is a key driving platform behind the global expansion of the brand and we are confident that this partnership will provide the sustainability and innovation to propel Juicy Couture to new heights worldwide.”