New merchandise is on the way for Juicy Couture, Judith Leiber, Frederick’s of Hollywood and more.
NORTH AMERICA–Authentic Brands Group welcomed members of the press for its second-ever Media Day, spotlighting new offerings for its portfolio of 30 celebrity and fashion brands.
The vast number of new products ready to hit retail this summer and fall is astounding, with ABG hitting the mark for all of its brands–including Aéropostale, Julius Erving, Shaquille O’Neal, Tretorn and Jones New York, all of which were acquired in the last three years–with an assortment of revamped classics as well as newly designed and co-branded merchandise. Additionally, the company revealed plans to launch Winston, a platform designed to support and curate social influencers on behalf of its labels.
While we’d love to tell you all about ABG’s plans, we think showing you a sneak peek at what ABG has in its pipeline is more appropriate. Check it out below:
Bombas’ line of Muhammad Ali-inspired socks.
For the Juicy Couture brand, ABG partnered with 5th Avenue Intimates to debut a collection of one-piece swimsuits, bikinis and sport tops that will pay tribute to Juicy’s iconic tracksuit. The collection will be available this spring on JuicyCouture.com, ASOS.com, Amazon.com and at select retailers.
Judith Leiber co-owner and global ambassador Dee Ocleppo Hilfiger has unveiled her hip-hop inspired collection of bags which includes (pictured) a boombox adorned with Swarovski crystals. In addition, the brand teamed up with pop artist Ashley Longshore for an exclusive, limited edition handbag collection. The new handbags, which will launch this fall.
Frederick’s of Hollywood and its co-owner, creative collaborator and global brand ambassador Megan Fox debuted the brand’s spring collection at Forever 21. The lingerie line, which is geared toward festival-season shoppers, reflects Fox’s bohemian aesthetic. In addition, Frederick’s recently re-shifted its focus to a digital-first strategy, with an emphasis on direct-to-consumer business, which it hopes to maintain with Forever 21.