Design brand Animaru, 2010 winner of the Brand Licensing Europe License! This challenge, has signed a new deal with U.K. gift manufacturer Star Editions for a greetings line.
The Animaru greetings range brings the brand back to it roots when graphic designer Sophie Hinton created the first Animaru card for her boyfriend for Valentine’s Day.
“Greeting cards have been our core product since Animaru began, so I’m especially excited to be working with Star Editions who have the capability to manage our huge portfolio of characters and drive the product range to a wider audience,” says Hinton.
The Star Editions range includes greetings cards, mugs, magnets and art prints.
"The moment we saw the Animaru brand, we knew it was a winner,” Will Marston, sales director, Star Editions. “The breadth of characters and the wide appeal it has with both children and adults, mean the sky's the limit in terms of retailers and sales.”
Since winning the License! This competition in 2010, Animaru has signed deals for apparel, home decoration, optical cases and most recently, publishing with Egmont.