There was much to learn from 2020’s inaugural Licensing Week Virtual, but three trends stood out the most when considering what will continue to evolve the licensing industry for years to come.
Licensing Week Virtual has concluded, but the insights shared and the deals made will provide value for licensing industry for years to come.
During Licensing Week Virtual, thought leaders in the licensing space highlighted how the industry is evolving to meet the challenges and opportunities surrounding COVID-19.
During the third day of Licensing Week Virtual, speakers highlighted the growing influence of social media in licensing categories ranging from art to sports.
The second day of Licensing Week Virtual revealed how the world’s sudden changes have impacted the licensing industry, particularly within the characters and entertainment sector.
Nostalgia and changes to the status quo will lead the way for the brands and lifestyle category post-pandemic.
With Boris Johnson announcing that non-essential retailers can reopen June 15, will retailers use this as a chance to shake up business after months in stasis?
In spite of a global shut down for in-store shopping, a pathway forward is being forged through e-commerce and new technology.