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What the Kids are Watching: How YouTube Influencers are Redefining Merch

Hear how digital native influencers like Blippi are making waves in the licensing world at this year’s Licensing Leadership Summit.

According to data from Hootsuite, YouTube has more than 2 billion logged-in users every month, with those visitors spending 11-plus minutes watching videos every day. With so many eyes on the streaming site at any given time, it's no wonder licensing executives are catching on to the power of digitally native celebrity licensing.

The Global Licensing Group is set to welcome YouTube star Blippi to this year's Licensing Leadership Summit to illustrate the impact that this new brand of celebrity has on the industry.

Blippi, also known as Stevin John, is a prolific, self-starting children’s personality and YouTube sensation. After struggling to find worthwhile educational videos for his three-year-old nephew, John, a former U.S. Air Force serviceman, decided to make them himself. In just a few years since his inception, Blippi has become one of the most popular YouTubers worldwide, with more than 19 million YouTube subscribers, 500 million monthly views and billions of total views worldwide.

Digital Talent: The Future with Guest Speaker Blippi

Join Blippi and his representation Greg Goodfried, head of digital talent, and Sid Kaufman, licensing agent, UTA, for the panel "Digital Talent: The Future." The speakers will explore the future of both kids' entertainment as well as digitally native celebrity licensing at this year's Licensing Leadership Summit, taking place March 16–17 at the New York Hilton Midtown in New York, NY.

The Licensing Leadership Summit is an executive-level conference and networking event that brings together 300-plus brand licensing and retail executives for two days of thought leadership and educational seminars. Attendees will gain critical insight into licensing strategies, emerging categories, retail and consumer trends, leadership, trend forecasting and business innovation that will drive business not only in 2020, but into 2025.

Hear from Leading Licensing Industry Voices 

Register today for the Licensing Leadership Summit to hear thought leaders such as:

  • Chris Petrovic, senior vice president and head of corporate strategy, M&A and business development, Zynga;
  • Gabriela Arenas, vice president consumer products, Sesame Workshop;
  • John Kennard, strategic partnerships, Google Shopping;
  • Michael Stone, chairman and co-founder, Beanstalk;
  • And many more!

Register Today!

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