American Sporting Goods Licenses Icon Eyewear for AND1 and Avia

American Sporting Goods, a Southern California-based manufacturer of athletic footwear and apparel, recently entered into a contract with Icon Eyewear for the company to produce and distribute sunglasses under American Sporting Goods’ AND1 and Avia brands.

Based in Secaucus, N.J., with showrooms in New York, Icon Eyewear will create AND1 sunglasses featuring metal shields and plastic aviators. All styles will be consistent with AND1’s “street sport” styling. 

The Avia brand eyewear will feature high-tech running and biking sunglasses for the competitive athlete, as well as a moderately priced collection of active-inspired styles for the everyday fitness consumer. The technical sunglasses will be made with aluminum and plastic frames featuring both polycarbonate and polycarbonate polarized lenses. All lenses will also have anti-reflective coatings and ventilation systems to reduce fogging.