Minnesota Vikings, Mitchell & Ness Launch Three Deep Collection

New collection celebrates legendary trio and NFL London Games.

License Global, Content Editor

October 7, 2024

1 Min Read
The Three Deep collection.
The Three Deep collection.Minnesota Vikings, Mitchell & Ness

Ahead of the 2024 NFL London Games, the Minnesota Vikings have teamed up with sportswear brand Mitchell & Ness to unveil the Three Deep collection. This limited-edition line celebrates the legendary Vikings wide receiver trio—Cris Carter, Randy Moss and Jake Reed—and coincides with the team’s weeklong takeover of the Mitchell & Ness pop-up store at 140 Wardour Street in Soho, London. 

The Three Deep collection pays homage to the trio that led the Vikings to a 15-1 season in 1998, contributing a combined 33 touchdowns. The collection, exclusively available in-store through Oct. 8, features T-shirts and hoodies with designs spotlighting each player and the trio collectively. 

In a strategic push to engage U.K. fans, the Minnesota Vikings continue to expand their presence in the U.K. market through the NFL’s Global Markets Program. The partnership with Mitchell & Ness showcases the franchise’s commitment to growing its fan base globally, while blending NFL heritage with modern sports culture. 

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U.K.NFLMitchell & Ness

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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