AGP Adds Care Bears Agents

American Greetings Properties has appointed six new agents for Care Bears across the EMEA region as it gears up for the global re-launch of the brand in 2013.

New agents include: East West Licensing (the Middle East), JLB Licensing (Turkey), Plus Licens (Scandinavia and Eastern Europe), Point of View (Israel), RIO Licensing (Russia) and JT Licensing (Greece).

The Care Bears re-launch consists of an all-new CGI-animated television series, Hasbro toys in key territories and global retail partnerships.