ZAG is expanding its executive roster in Brazil with the appointment of its first retail and trade marketing director, former Warner Bros., Viacom and Mattel executive, Thienne Manzoni Ribeiro. The announcement was made today by Jeremy Zag, founder and chief executive officer, ZAG.  

As the retail and trade marketing director for Brazil, Manzoni reports to Angela Cortez, vice president, licensing, Latin America and Canada. Ribeiro is responsible for developing and maintaining corporate relations with key retailers, thereby ensuring a significant presence and placement for ZAG properties and licensed products at retail to drive incremental sales across major product categories. She will develop and implement annual marketing and retail activities, including the development and execution of in-store promotional events working in conjunction with all licensing partners, including Novabrink, a strategic partner for ZAG in Brazil and global master toy partner Playmates Toys and their local distributor; content partners Globo and Discovery Kids and the ZAG Play Toy Division for its line-up of toys that complement those of partners.  

Manzoni will work on all ZAG brands, with an immediate focus on “Miraculous.” 

She will also work with retail partners for consumer products for “Ghostforce.” Just in time for Halloween 2023, Novabrink will launch 18-inch figurines of the “Ghostforce” heroes and villains, as well as costumes. In addition, Xalingo will unveil their line-up of “Ghostforce” branded products made from wood including board games, jigsaw puzzles, activity sets, coloring activities, memory games and dominoes. The new product lines will complement the toys to be launched in 2024 by global master toy partner, Playmates Toys, that will feature figurines of the major heroes and a collection of boo capsules that will play on the collectivity of the ghosts.  

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“With the growth of ‘Miraculous’ over the past two years, the recent launch of ‘Ghostforce’ and the upcoming slate from ZAG – which includes the animated feature ‘Melody,’ starring singer, songwriter and actress Katy Perry – this is the ideal time for us to bring aboard Thienne to continue to expand ZAG’s presence at retail and ensure our retail partners are well informed about our company, the engaging and empowering programming that we create, and the products from all of licensing partners including Novabrink and our master toy partner Playmates Toys,” says Cortez.  “We welcome Thienne to our growing team, and her skills in strategic planning, sales forecasting and promotions, all designed to increase shelf-space, will be invaluable to our retail efforts.”