WildBrain to Manage Miffy YouTube

Mercis Media has tapped WildBrain to manage and grow the YouTube presence of Dick Bruna’s classic character Miffy on an exclusive worldwide basis. 

WildBrain will work to expand Miffy’s audience by relaunching the Miffy English channel with a focus on the U.S. marketplace; debuting Miffy channels in French, Spanish, Japanese, Korean and Brazilian Portuguese and enhancing the brand’s existing channels in Dutch, Italian, German and Russian.

WildBrain will oversee a catalog of more than 200 branded videos across the channels, including some that have never been shared on the video platform.

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