Digital play experience app “OOKS” has named Weird Lime as its global licensing agent.

The deal will see Weird Lime drive worldwide licensing deals for “OOKS” across consumer products, digital activations, broadcast partnerships and experiential.

A digital playground across multiple mediums, “OOKS” empowers storytelling and creativity for children through an app that allows kids to create their own work of fiction that can be made into a physical book.

Following on the Zulleon property’s success, a full suite of five new apps based around unique game play will launch for iOS and Android, as well as the launch of a 22-episode animation shorts series, which will be available worldwide later this summer on both YouTube and Amazon Prime Video.

“‘OOKS’ is such a thrilling and fast-paced property to be involved in,” says Sarah Camp, marketing director, Weird Lime Limited. “We work across a variety of global FMCG and international properties but ‘OOKS’ is like nothing we have been involved in before, in terms of instant fan engagement. We have been blown away by the consumer uptake of the brand, its content and interest from both licensees and retailers, in just a matter of weeks. We look forward to showcasing the new exciting apps and animated content to licensing partners and retailers.”