The deal will see Weird Lime drive worldwide licensing deals for “OOKS” across consumer products, digital activations, broadcast partnerships and experiential.
A digital playground across multiple mediums, “OOKS” empowers storytelling and creativity for children through an app that allows kids to create their own work of fiction that can be made into a physical book.
Following on the Zulleon property’s success, a full suite of five new apps based around unique game play will launch for iOS and Android, as well as the launch of a 22-episode animation shorts series, which will be available worldwide later this summer on both YouTube and Amazon Prime Video.
“‘OOKS’ is such a thrilling and fast-paced property to be involved in,” says Sarah Camp, marketing director, Weird Lime Limited. “We work across a variety of global FMCG and international properties but ‘OOKS’ is like nothing we have been involved in before,
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