Under the appointment, PLS will represent the licensing business in Southeast Asia, including Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam; while Smarthead will oversee The People's Republic of China, including Hong Kong and Macau.
Both deals cover a wide spectrum of licensing categories that include products such as publishing materials, apparel, accessories, stationery, gifts, novelties, as well as branded foods, personal care products and promotion licensing.
"The relationships with Pacific Licensing Studio and Smarthead ensure that we will continue to create a powerful impact for our brands and the way we present them to consumers in the emerging Asian markets," says Bianca Lee, managing director of Warner Bros. Consumer Products in Greater China, Southeast
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.