VIZ Media Expands Naruto in Latin America

IMC Licensing & Merchandising will manage markets in Bolivia, Paraguay and Uruguay. New manufacturing partners include Sticker Design for trading cards; Azale for socks and stickers; and Sueno Fueguino for bedding and towels.

Creative Licensing will manage the Brazilian market, working with Naruto licensees including Festcolor for party goods, Pacific for school supplies, Distribuidora Sulamericana for costumes and Bignardi for notebooks.

Tycoon Enterprises will license Naruto products for Mexico, beginning with Doobalo for socks and apparel.

“Naruto enjoys a massive following throughout Latin America where the property has captivated millions of fans of all ages,” says Aadil Tayouga, licensing manager and brand analyst at VIZ Media. “The agreements we have forged with several leading licensing agents will bring a variety of fun and high quality consumer products based on the bestselling