UConn Reups with IMG
IMG has extended its agreement with The University of Connecticut to remain the exclusive multimedia rights-holder and licensing agent for UConn athletics through 2033.
The 15-year extension covers a variety of UConn Athletics endeavors, including the Geno Auriemma “Holding Court” podcast, a new radio affiliate relationship with iHeartMedia Hartford’s 97.9 ESPN and the debut of IMG’s Social Plus platform.
In addition, the pair will launch a new women’s basketball sponsorship platform. IMG College will continue to offer exclusive representation of the corporate partner program and commercial business for Huskies Athletics.
“For the past decade, the partnership between IMG and UConn has generated impactful revenue that directly benefits our athletics teams, and we are pleased to extend the relationship through 2033,” says David Benedict, director of athletics, UConn. “This agreement provides a unique revenue-sharing model, which will positively impact our bottom line and help support our pursuit of graduation and championships.”