License Connection will handle licensing deals in Benelux, and MJA will oversee agreements in France. New partnerships will see the agencies build licensing opportunities in all product areas, with a focus on clothing, home accessories and stationery for TfL in Benelux.
“Arguably the world’s most famous transport system, TfL has a fantastic design heritage, with instantly recognizable logos, art and vehicles,” says Richard Woolf, international licensing director, TSBA. “This iconic brand is admired across all generations, and we are excited to see how it will take off in other European countries.”
The TfL licensing program had continued to grow in recent years. It was recently awarded Best Brand Licensed Fashion Range at the 2019 B&LLAs for its Adidas collaboration.