Trelmage has added Jeffrey “Ja Rule” Atkins to its roster of licensing clients.
Ja Rule is hip hop artist, author, entrepreneur and actor known for his roles in films such as “The Fast and the Furious.” As a musician, he has also sold more than 30 million albums and had multiple hits on the U.S. Billboard Hot 100 chart. Ja Rule has collaborated with artists such as Jennifer Lopez and Ashanti through his long-running career.
“TreImage is looking forward to expanding the reach of Ja Rule through collaborations, licensed merchandise and other marketing opportunities,” says Charles Singleton, founder, TreImage.
As part of the representation deal, Trelmage will look to uncover licensing agreements in categories such as apparel, fashion accessories, collectible figures, musical instruments, electronics and consumables including cereal and snacks.
The deal adds to Trelmage’s growing roster of clients, which includes brands such as Sun-Maid Raisins.