Online travel agency Travelocity has expanded its partnership with brand licensing company Beanstalk.
The renewed agreement will see Beanstalk identify new opportunities to expand Travelocity’s licensing program into the luggage, electronics and fitness tracker verticals. Travelocity’s previous licensing deals include consumer products such as wallets and accessories.
“Travelocity is a brand with travel in its name and in its DNA,” says Linda Morgenstern, vice president, brand management, Beanstalk. “Travelocity takes the guesswork out of travel, and licensed products, featuring the Travelocity Roaming Gnome, perfectly support the adventure. With its strong brand message, Travelocity has numerous opportunities to touch and improve every part of a traveler’s experience. Beanstalk is excited to continue this journey with Travelocity.”