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Soccer Org Inks First Licensing Deal

Soccer Org Inks First Licensing Deal

The Confederation of North, Central America and Caribbean Association Football (Concacaf) has selected OEG Sports to become its global master licensee and licensing agent for consumer products.

Concacaf is the governing body for soccer in North America, Central America and the Caribbean.

Under the terms of the multiyear agreement, OEG Sports will develop consumer products and merchandising programs across all major categories for distribution online, at retail and at stadiums across the Concacaf region.

Licensed product includes apparel, accessories, sporting goods, novelties, food and beverages, personal care, gaming and apps, music and premiums.

The deal encompasses the group’s championships through 2022 including the Concacaf Gold Cup, the new Concacaf Nations League and other properties such as youth tournaments and more.

“We are delighted to partner with OEG Sports to build and extend our presence in the consumer products market as part of the strategy to grow and diversify our business and in partnership with our 41 Concacaf Member Associations,” says Philippe Moggio, general secretary, Concacaf. “We view this agreement as a great opportunity to open an all-new consumer products platform in our region to further promote the game of football and engage fans in multiple ways with our Concacaf brand.”

The multiyear agreement also makes OEG Sports the first official and exclusive master licensee and licensing agent for the soccer organization.

OEG Sports is part of One Entertainment Group. OEG Sports’ portfolio of soccer rights includes Real Madrid, Chivas Guadalajara, Club America and Bayern Munich, among others.

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