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SmartNoggin Toys, Surge Put Their Heads Together for Licensing Deals

SmartNoggin Toys, Surge Put Their Heads Together for Licensing Deals

Surge will look to expand the brand into infant products.

Surge Licensing has signed on to represent infant and toddler toy maker SmartNoggin globally.

SmartNoggin is an award-winning toy maker that sells a line of infant and toddler items including the NogginStik, NogginRings and the NogginSeek. The deal will see Surge work to grow the SmartNoggi brand initially through a core master infant/toddler products partnership before expanding out to strategic categories that include, infant products such as feeding, personal care, health care, accessories, strollers and publishing.

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