The Endemol Shine Group has appointed Plus Licens as agent for “Simon’s Cat” across the Nordics and CEE and Click! to oversee the licensing program in Southeast Asia and Hong Kong. The agents will manage a variety of industry verticals including board games, apparel, personal care, pet accessories, plush toys and figurines as well as calendars and stationery.

Both agencies join existing agents for “Simon’s Cat” including Lizenzwerft (Germany, Austria and Switzerland), License Connection (Benelux), Enpop (South Korea) and Block 12 (China).

“Simon’s Cat” follows the antics of a mischievous white cat and his long-suffering owner Simon. The series, which debuted on YouTube in 2008, was created by illustrator, animator and director Simon Tofield.