Rubik’s Pieces Together Anniversary Strategy with ChizComm
Rubik’s Brand, creator of the iconic Rubik’s Cube, has appointed ChizComm as its global marketing and licensing agent to celebrate the cube’s 40th anniversary.
Invented by Professor Ernő Rubik, the Rubik’s Cube has remained a top-selling toy over the past four decades, and to celebrate the milestone, the licensors will continue to build on their signature line of intellectually-driven consumer products. The upcoming licensing deal includes furniture, McDonald's Happy Meals and the Red Bull Mind Games.
"We are beyond excited to be partnered with such a universally classic and nostalgic brand," says Harold Chizick, chief executive officer, ChizComm. "The Rubik's Cube has an incredible history and has been making memories around the world for the past 40 years. We look forward to working with the Rubik's team internationally to continue propelling this brand forward into another decade."
Rubik's Brand and ChizComm's partnership is effective immediately, covering all territories for a fresh start with a new decade ahead of the iconic brand.