The animated series from Matt Groening, now streaming on Netflix, follows the adventures of an oddball trio–a hard-drinking princess named Bean, her companion Elfo and her personal demon Luci.
Rocket Licensing will help develop a licensing program that will include apparel, accessories and collectibles for adults. Rocket’s initial partner focus will be on entertainment retail, and the first rollout of product into retail will be supported by a social media campaign and product previews at events such as Comic Con London.
Potential product categories include apparel, gifting and homewares, social stationery, food and beverage, collectibles, accessories (and electronic accessories) and toys and games.
“Matt Groening’s new series streaming on Netflix is characteristically clever and funny but also unique,” says Rob Wijeratna, joint managing director, Rocket Licensing. “This brilliant and multi-faceted new series has already proven to have enormous appeal to a fast-growing audience, and with long-term scheduling keeping awareness high, ‘Disenchantment’ will no doubt enchant retailers and licensees too.”
Bioworld is set to launch the first “Disenchantment” curated t-shirt line for the U.S. via Coalition Supply at Amazon.com in March, and Funko and Kidrobot have partnered for collectibles and gifts.
“Disenchantment” launched on Netflix in August 2018 with 20 episodes available in 27 languages. Netflix has ordered a second full season of the series.