Rights & Brands to License Lollo & Bernie
Rights & Brands has teamed up with Thomas Cook to create a licensing program for mascots Lollo & Bernie.
Lollo the giraffe and Bernie the bear are children’s characters that are used as mascots for Thomas Cook’s hotels. The characters are used across Thomas Cook’s clubs and offer fun and activities for children at the hotels.
First steps in the licensing program will be to appoint a master publisher, plush and master toy licensee, meet-and-greets and pop-up shop and event concepts for the brands.