The appointment follows recent series deals with Nickelodeon for the broadcast of the series, and Bandai America for toy distribution. Bandai will bring the “44 Cats” toy line created by Toy Plus to U.S. and Canada markets.
“We are really pleased to announce The Joester Loria Group is on board for ‘44 Cats,’ and can’t wait to start our collaboration with such a brilliant partner to develop the brand’s huge potential across the U.S.,”says Cristiana Buzzelli, senior vice president, content and licensing, Rainbow Group.
“44 Cats” follows the adventures of four kittens who are part of a music band named The Buffycats as they help others and find creative solutions to everyday hitches. The 52 x 13 series is making its U.S. debut on Nickelodeon on June 10.