Children’s media brand Pocket.watch has tapped Centa IP as its licensing agent for the U.K., Ireland, Australia and New Zealand to help expand its Ryan’s World campaign.
Following the launch of Ryan’s World and various other initiatives for Pocket.watch partners, expanding programs globally will be the key focus of the partnership.
“With the massive success in the U.S. market, Pocket.watch recognized the need to extend the line globally so that kids around the world can take part in the fun that is Ryan’s World,” says Stone Newman, chief revenue officer, Pocket.watch. “We are proud to have Centa IP as a partner in our international efforts for Ryan’s World and the Pocket.watch portfolio.”
Centa has already brought various partners on board, including Vivid (toys), Cooneen (underwear and nightwear) and Ultimate Source (games and proprietary products). Other partners include HeadStart (toys in Australia), Planet Fun (New Zealand), Caprice and Hot Springs (apparel), Showtime Attractions (costume characters), Five Mile (publishing) and Bensons (carnival).
“We are beyond thrilled to be working with Stone and the Pocket.watch team on their portfolio, and on Ryan’s World,” says Gail Mitchell, chief executive officer, Centa IP. “This is where kids are playing, and we are looking forward to seeing the incredible U.S. results replicated in our international markets.”
Ryan’s World initial ranges will debut in time for Christmas.